Monday, April 6th, 2015
Having a blog for the dental practice isn’t just an item to be checked off the marketing to-do list. Dental practice blogging can actually play a large role in the overall marketing plan, especially when it is done well.
Understandably, dentists have little to no extra time to devote to writing and posting blogs. Luckily there are several vendors who are terrific at assisting dentists with not only setting up the blog, but also writing and posting blogs that are relevant and entertaining to readers.
Still not convinced that a blog is necessary for your dental practice? Check out this informative article from My Social Practice, a dental industry leader in the online marketing world, outlining 11 reasons why blogging is important for every dental practice.
Dental practice blogging is a terrific way of staying in touch with your patient base year round. Do you blog for your practice? If not, what is stopping you?
Monday, March 23rd, 2015
Here on the blog we talk often about dental technology, mostly regarding the tools dentists can use when treating patients. However the technology doesn’t stop there. There is a wide array of systems available to dentists today to facilitate patient relationships and communication.
Patients of course appreciate the quality care you provide them, but they also appreciate convenience. Here are a few examples:
- Email and text message appointment reminders make it easy for them to confirm their appointments from their smartphones while on the go.
- Providing free Wi-Fi in the waiting room so that they can stay connected while they are in the practice.
- Using tablet devices (such as an iPad) facilitates patient conversations about treatment plans by illustrating to them exactly what the problem is, and how you plan to solve it. Seeing it firsthand often aids patients in richer understanding and can lead to increased treatment acceptance.
These are just a few ways in which technology in the dental practice improves the patient experience, and the benefits are not only one-sided. Automating processes such as appointment reminders makes the lives of the front desk staff easier. Providing patients with little extras will keep them satisfied, which in turn ensures they will keep them coming back to the practice for years to come.
Monday, March 9th, 2015
Dentists want what is best for their patients so it is understandably frustrating when a patient declines to proceed with treatment. There are many reasons patients say no to treatment. Here are the top 5 patient objections to dental treatment:
Of course dentists understand that if patients kept their regular hygiene appointments, all of these reasons for common patient objections would become moot. Unfortunately, that is not the reality most dentists live in, and overcoming patient objections is a tough skill to master.
Check out this video from Dental Practice Management on how dentists can best overcome patient objections. In the related article, dental consultant Bob Spiel says, “What you have to realize is that if a patient says no because time, money, pain or inconvenience, they are only saying yes to more time, more money, more pain and more inconvenience down the road.”
Turning a no into a yes can be difficult but it’s not impossible. Overcoming patient objections is a necessary skill for not only your patients’ well being, but for the longevity of the practice.
Monday, February 23rd, 2015
For doctors considering a dental practice relocation, there are many factors that must be taken into account. The budget is one of the most important considerations, as is finding a competent realtor to assist throughout the whole process. And of course, as the old real estate adage goes, there’s always location, location, location.
A recent article on DentistryIQ.com lists the top 5 real estate websites for dentists to use when considering dental practice relocation. When it comes to zoning laws and mortgage requirements, there is certainly much to be aware of.
If you are looking to move in the near future, perhaps these tools can offer some assistance. If you have recently completed a dental practice relocation, what advice would you have for others looking to do the same?
Monday, February 9th, 2015
By now, you are probably familiar with “The Cloud”. Maybe you even use it already in your personal life, backing up files, photos and music to systems like Apple’s iCloud, GoogleDrive and Dropbox. Hollywood even made a movie last year about the cloud and it’s growing pervasiveness across our society.
The cloud-based dental practice is becoming increasingly common. While some are hesitant to make the switch over to digital, it will soon be necessary for dentists to move their patient files into a digital storage solution.
Why use The Cloud?
- It’s easy – Dentists can access files whether they are in the office, at home or on the go, and from any WiFi-enable device like a desktop computer or their smartphone.
- It’s cost-effective – Digital storage can reduce the IT-related expenses in a dental practice since costly items like servers are no longer needed.
- It’s smart – Dentists don’t have to worry anymore about a server crashing or service interruption. All the information will be stored and automatically backed up.
- It’s safe – This point is probably one of the major reasons many dentists are hesitant to make the switch. Working with a trusted dental industry vendor that specializes in cloud-based management systems will ensure your files are encrypted and compliant with all HIPPA guidelines.
The digital storage revolution shows no sign of slowing down. Have you made the switch to the cloud in your dental practice? If not, maybe it’s time to start thinking about it.
Wednesday, January 28th, 2015
Bite Down Deals: Simplifying the Dental Supplies Ordering Process
Save Time and Money on the Products You Need Most
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Why BiteDownDeals, you ask? Great question:
- Exclusive savings on name brand dental products at prices 20% to 60% below competitors’ prices.
- Multiple deals every day on products you use daily.
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To start saving immediately, please check out today’s deals at http://www.bitedowndeals.com
Monday, January 26th, 2015
Did you know that a whopping 97% of consumers search for local businesses online? This includes your dental practice, so if patients are online, then dentists need to be too.
Building a website is one important step but it’s not the only way to create an online presence for your practice. After all, what good is being online if none of your patients can find you?
Having a dental marketing plan complete with an SEO (search engine optimization) strategy is what will help it make easier for patients to come across your website. A variety of factors all play a part in the SEO plan, such as:
- Modern website design
- On-site blog
- External links
- Online patient reviews
- Social media presence
Dentists should not expect to manage their SEO plans themselves, or even have someone on the team do so. Implementing and maintaining an SEO strategy is a full-time job, making this a perfect opportunity to outsource. There are many vendors available to dentists today that will handle the practice’s SEO, but be sure to work with a company that has a proven track record in the dental industry. And above all, if someone promises they will make your website appear on the top of Google’s search engine rankings, run away! There is simply no way of gaming the system.
Unfortunately there is no magic bullet for gaining visibility online. A multitude of factors play into a dentist’s online marketing strategy, and it’s the combination of these elements working together that what will ultimately help dentists win the SEO game. Consult with an expert like the folks at WPromote, WEOMedia or Sesame Communications if you need help with your practice’s SEO strategy.
Monday, January 12th, 2015
Are you considering implementing an online marketing plan for your practice in 2015? Or perhaps you are looking to spruce up your existing marketing? Whatever the case, it’s the perfect time to examine your marketing return on investment (ROI) for the past year, and make the necessary adjustments for the year to come.
If online marketing doesn’t play a major role in your overall plan, check out these statistics that just may change your mind:
THE IMPORTANCE OF A MODERN WEBSITE
- 139.1 million consumers utilize the Internet to seek healthcare information from healthcare sites on a monthly basis
- 74% of patients say having online access to info makes them more likely to stay with their doctor
- 40% of people will abandon a web page if it takes more than 3 seconds to load
ENGAGING IN SOCIAL MEDIA
- 73% of adults use a social networking site of some kind; 42% use multiple sites
- 76% of Americans on Facebook are women (often a key demographic for dentists!)
- Fastest growing demographic on Twitter is 55-64 year olds, up 79% from 2012
EARNING ONLINE PATIENT REVIEWS
- 97% of all consumers search for local businesses online
- 70% of respondents in a Sesame Communications survey say that online dentist reviews are just as important as a dentist’s professional credentials
THE POWER OF MOBILE
- 61% of patients will leave your site if it is not mobile friendly
- 86% of adults think a mobile website should be as good or better than the desktop website
- 57% of users will not recommend companies with poor mobile sites
The numbers don’t lie. Adopting an online strategy for your dental practice now can help make 2015 the most productive year yet.
Monday, December 29th, 2014
The end of the year is a good time for reflection as well as looking forward to the coming year. It’s also the time of year when we set goals for ourselves and make our New Year’s resolutions. Unfortunately, as few as 8% of people actually achieve the goals they set at the beginning of the year.
Just as we make goals for ourselves in our personal lives, it’s good to set dental resolutions for the practice too. But it’s hard to measure progress toward your goals without setting a basis for comparison. When evaluating your dental practice, Dentistry IQ outlines these 10 KPI’s, or Key Performance Indicators. Measuring progress along the way will help you ultimately reach the goals you set out to.
Take the time to consider your dental resolutions and where you want your practice to be in 2015. What changes would you like to make? What goals will you work toward over the next 12 months?
It’s hard to believe that 2014 is already coming to an end. We wish all of our dental industry colleagues and friends a safe and healthy New Year, and look forward to continuing our relationships through 2015!
Monday, December 15th, 2014
What is better than a satisfied patient? According to Dr. Ken Blanchard, it’s raving fans that dentists should be working to develop. And in a recent video from Cathy Jameson of Jameson Management, and posted on Dental Products Report, raving fans have these 6 specific characteristics:
1. They choose you as their dentist
2. They accept your treatment recommendations
3. They come in regularly for appointments
4. They pay for treatment without issue
5. They stay actively involved with your hygiene department
6. They refer new patients you to
So, how do you elevate a satisfied patient into a raving fan? It takes a commitment on the entire team and a focus on the overall patient experience, from their initial phone call, to the first appointment and then ongoing throughout the dentist-patient relationship.
This holiday season, take your dental practice customer service to the next level, and your efforts will be rewarded through long-term patients and continued dental practice success in 2015.