Monday, December 1st, 2014
It seems as though everything these days is going digital – personal communication, office processes, even our wallets are now digital thanks to newly released Apple Pay. Dental patients today are more tech-savvy than ever, and they expect the same from their dentist.
Would you classify yourself as an early adopter of technology, or a late bloomer? Wherever you may fall on the spectrum, there are benefits of incorporating technology into the dental practice. Here are 3 main advantages of digital dentistry to consider:
1 – Increased efficiency – Have you ever heard of the saying, “Work smarter, not harder”? Look for systems that make every day tasks easier. Digital restorations can now be completed in just 1-2 patient visits, which is much more desirable to the patient than the 5-6 visits that used to be necessary.
2 – Better patient care – Patient education has never been easier due in large part to advances such as digital radiography. Dentists can now use highly detailed images on a computer or tablet device when presenting treatment to patients, rather than simply telling them. Increased interaction opens the lines of communication and improves treatment acceptance.
3 – Streamlined processes – Electronic patient records and e-communication systems make it everyday office tasks easier and faster to complete. Instead of sending out hand-addressed appointment reminders, the front desk team can now simply point and click to send out an email or text message reminder. E-communication is convenient for patients, and frees the dental team to focus on other responsibilities.
The digital side of dentistry isn’t going anywhere. If you are one of many dentists who are hesitant to go digital, perhaps 2015 is the year you will make the change. Embracing technology now can mean less headaches – and greater production – in the future.
Monday, November 17th, 2014
Here on the blog, we aim to keep our readers informed of the latest trends and tools available today. A recent article from Dental Compare showcases some of the best of the best when it comes to dental product innovations, all highlighted at this Fall’s ADA session in San Antonio.
With products ranging from digital xray systems, to prophy pastes to cloud-based software, there is no shortage of innovation when it comes to dentistry, which is very welcome news for both dentists and dental patients. Click here to read the full summary.
Did you attend the ADA session? What new products have you come across that have changed your dental practice for the better?
Tuesday, November 4th, 2014
There’s no denying that the recent recession hit the dental industry hard. It seems as though when patients are faced with tough financial times, their dental appointments are easy to forego. Even as the economy slowly starts to improve, many dentists are left wondering how to improve their patient flow and fill their schedules.
Sheri B Doniger, DDS wrote a recent blog for Dental Product Shopper titled The ‘New’ Cosmetic Dentistry explaining how general practitioners are expanding their services in order to reach more patients and get them back into the practice.
In the blog Dr. Doniger explains how offering whitening services may not be the full restorative work that the client needs, but at least it opens the lines of communication again between the dentist and the patient. Once they have the patient’s attention again, then they can begin the process of treatment planning for the future.
Do you find that the economy is still affecting your practice? What have you done to try to get patients back in the chair?
Monday, October 20th, 2014
Social media is certainly a hot trend in dental practice marketing today. Many dentists are familiar with at least one of the major sites from using them in their personal lives. Using social media as a marketing tool for your dental practice does require a different frame of mind.
Deciding which site or sites to engage on can seem a bit daunting. So which site would work best for your practice? Here’s a breakdown of the major sites for you to consider:
- Facebook: By far the most widely used social networking site today. Also very popular among moms, a common prospective demographic among dentists.
- Twitter: With 271 million users, Twitter is another social media powerhouse. Updates are limited to 140 characters or less, so Twitter is a great option for those who like to post frequent, brief updates.
- Google+: Google+ usage is smaller than the above two, but is growing steadily. Since it is owned by Google, having a profile on this site is especially advantageous for SEO reasons.
- LinkedIn: Primarily a professional networking site (as opposed to the above sites which are geared more towards patients), LinkedIn can be a great resource for dentists who are looking to expand their professional network among other healthcare providers.
Want more information on integrating social media into your dental practice marketing plan? Check out this helpful infographic from the online experts at We Are Social Media.
Monday, October 6th, 2014
Posting videos online is incredibly beneficial for dentists. Videos are more engaging – patients are more likely to watch a quick video than to read a long blog. Videos are more personal – patients are able to get a clearer impression of you through video than from reading text in a newsletter or your bio on your practice website.
Video is also a highly preferred medium by search engines. This means that building a library of videos online and sharing them across the dental practice website and social media profiles can help to boost your dental marketing and online visibility, making it easier for prospective patients to find you.
Creating and posting videos can be easier said than done. While the videos need to remain professional, creating them doesn’t require hiring a video production team. Most smartphones today have high-quality video capabilities, making it easier than ever for dentists and their staff to create their own videos.
Dental marketing guru Fred Joyal recently wrote a blog on just this subject. In his blog he outlines everything dentists may want to know about shooting video for their dental practice.
Not sure what types of content to include in a video? Here are a few ideas:
- Practice tour
- Introduction of the dentist(s)
- Answering frequently asked patient questions
- Patient testimonials (be sure to get written consent first)
Video can be a great way to enhance your online dental marketing and engage both new and prospective patients. It can help you reach more patients and increase your visibility online.
Monday, September 22nd, 2014
Technology in the dental practice is transforming the way dentists approach patient care, streamlining office processes and making patient communication easier than ever. When it comes to dental practice technology, it can seem as if there are so many new trends and tools, it is hard to determine which products are worth the investment for your practice.
The experts at Inside Dentistry recently came out with the 2014 Tech Issue, an annual guide to the most popular technological products on the market today. From the latest in digital imaging to intraoral scanning to advice on the challenges of going paperless, the 2014 Tech Issue has dentists covered.
Have you checked it out?
Tuesday, September 9th, 2014
For dentists, having an online presence is incredibly important. In fact, 97% of consumers go online when researching local businesses. When managing your online presence becomes just another item on the ever-growing to-do list, things can often fall by the wayside.
A name that is synonymous with online marketing is the Internet powerhouse Google. In the past, Google has offered multiple sites – often causing much confusion among dentists – such as Google+, Google Places, Google+ Local, to name just a few. All of the different maps, review sites and business listings made it very tedious for dentists to keep track of their online reputation, and often time consuming as well.
Luckily, Google has finally found a way to make it easier for dentists to manage their profiles. They have recently launched a new one-stop-shop for businesses: Google My Business. This new iteration finally brings all of the various Google components under one umbrella, creating a much simpler way of engaging online.
Dental Compare just published a very helpful article for dentists explaining not only what the new Google My Business has to offer, but also how dentists can tailor it for their individual practices as well as a few informative tips. A dentist’s online reputation is crucial today, and staying on top of the latest tools, including Google My Business, will help to keep your online strategy working most effective.
Jennifer P. on
Monday, May 26th, 2014
As dental professionals, we save teeth. Occasionally when we save a tooth, we find very little clinical crown left to work with. While there are many systems available for placing build-ups on these teeth, if more than half of the tooth structure is missing, we need to call on more support.
Navigating the labyrinth of available post systems can be a trial-and-error process. We want a post that doesn’t just offer the support we require, but is also the least technique-sensitive. Another quality we look for in our post system is that it is versatile. Finding the drill for each post size shouldn’t turn into a hunting expedition. What if we choose a fiber post for an anterior tooth with a ceramic restoration? Is that system compatible with our existing post cement and build up material? It would seem logical to select a system that can integrate into each situation we may encounter and is able to join forces with the cements and build-up materials we already have on hand. This is where I have found the ParaPost line of posts to be one of the most versatile and functional systems available today.
Benefits of the ParaPost System
Jennifer P. on
Friday, May 23rd, 2014
As dental professionals, we don’t just worry about making a good impression all day long; we take them all day long. We use impressions for nearly every service we provide; you would think we would all be pros by our three hundredth alginate. In a perfect world, perhaps, but impressions are never that cut and dry. There are a couple of tips for some of those tough to capture impressions that can increase our odds for success on the first attempt, and anything that saves us material and time is worth a try.
After the putty has begun to set, inject your wash and return to the mouth for the full set time.
Jennifer P. on
Thursday, May 22nd, 2014
Ahhh, the temporary crown; for some assistants, it offers them the opportunity to let their artistic ability shine. For others, it is merely one of those job requirements we struggle through, hoping we have enough vertical and enough clearance to make that baby last two weeks. I remember the days of free forming your blob of Snap acrylic and hoping we didn’t lock it into an undercut. The old folks out there remember after five to seven minutes of slipping it on and slipping it off; you had to run back and forth from the lab to adjust the bite. Fortunately, while Snap acrylic still holds a valuable place in our dental labs, dental science has offered us more efficient and accurate ways to create temporaries that last and are aesthetically pleasing, as well!
Using a 2×2 for our pre-op impression saves us material while providing an accurate mold.