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Online Marketing Statistics Dentists Need to Know for 2015

Posted by on Monday, January 12th, 2015

Are you considering implementing an online marketing plan for your practice in 2015? Or perhaps you are looking to spruce up your existing marketing? Whatever the case, it’s the perfect time to examine your marketing return on investment (ROI) for the past year, and make the necessary adjustments for the year to come.

If online marketing doesn’t play a major role in your overall plan, check out these statistics that just may change your mind:

THE IMPORTANCE OF A MODERN WEBSITE

-       139.1 million consumers utilize the Internet to seek healthcare information from healthcare sites on a monthly basis

-       74% of patients say having online access to info makes them more likely to stay with their doctor

-       40% of people will abandon a web page if it takes more than 3 seconds to load

ENGAGING IN SOCIAL MEDIA

-       73% of adults use a social networking site of some kind; 42% use multiple sites

-       76% of Americans on Facebook are women (often a key demographic for dentists!)

-       Fastest growing demographic on Twitter is 55-64 year olds, up 79% from 2012

EARNING ONLINE PATIENT REVIEWS

-       97% of all consumers search for local businesses online

-       70% of respondents in a Sesame Communications survey say that online dentist reviews are just as important as a dentist’s professional credentials

THE POWER OF MOBILE

-       61% of patients will leave your site if it is not mobile friendly

-       86% of adults think a mobile website should be as good or better than the desktop website

-       57% of users will not recommend companies with poor mobile sites

The numbers don’t lie. Adopting an online strategy for your dental practice now can  help make 2015 the most productive year yet.

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