Posted by admin on Tuesday, September 9th, 2014
For dentists, having an online presence is incredibly important. In fact, 97% of consumers go online when researching local businesses. When managing your online presence becomes just another item on the ever-growing to-do list, things can often fall by the wayside.
A name that is synonymous with online marketing is the Internet powerhouse Google. In the past, Google has offered multiple sites – often causing much confusion among dentists – such as Google+, Google Places, Google+ Local, to name just a few. All of the different maps, review sites and business listings made it very tedious for dentists to keep track of their online reputation, and often time consuming as well.
Luckily, Google has finally found a way to make it easier for dentists to manage their profiles. They have recently launched a new one-stop-shop for businesses: Google My Business. This new iteration finally brings all of the various Google components under one umbrella, creating a much simpler way of engaging online.
Dental Compare just published a very helpful article for dentists explaining not only what the new Google My Business has to offer, but also how dentists can tailor it for their individual practices as well as a few informative tips. A dentist’s online reputation is crucial today, and staying on top of the latest tools, including Google My Business, will help to keep your online strategy working most effective.