Dental Practice Marketing: A Social Media Cheat Sheet

Posted by on Monday, October 20th, 2014


Social media is certainly a hot trend in dental practice marketing today. Many dentists are familiar with at least one of the major sites from using them in their personal lives. Using social media as a marketing tool for your dental practice does require a different frame of mind.

Deciding which site or sites to engage on can seem a bit daunting.  So which site would work best for your practice? Here’s a breakdown of the major sites for you to consider:

  • Facebook: By far the most widely used social networking site today. Also very popular among moms, a common prospective demographic among dentists.
  • Twitter: With 271 million users, Twitter is another social media powerhouse. Updates are limited to 140 characters or less, so Twitter is a great option for those who like to post frequent, brief updates.
  • Google+: Google+ usage is smaller than the above two, but is growing steadily. Since it is owned by Google, having a profile on this site is especially advantageous for SEO reasons.
  • LinkedIn: Primarily a professional networking site (as opposed to the above sites which are geared more towards patients), LinkedIn can be a great resource for dentists who are looking to expand their professional network among other healthcare providers.

Want more information on integrating social media into your dental practice marketing plan? Check out this helpful infographic from the online experts at We Are Social Media.


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