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Dental Marketing: Leverage the Power of Video

Posted by on Monday, October 6th, 2014

Posting videos online is incredibly beneficial for dentists. Videos are more engaging – patients are more likely to watch a quick video than to read a long blog. Videos are more personal – patients are able to get a clearer impression of you through video than from reading text in a newsletter or your bio on your practice website.

Video is also a highly preferred medium by search engines. This means that building a library of videos online and sharing them across the dental practice website and social media profiles can help to boost your dental marketing and online visibility, making it easier for prospective patients to find you.

Creating and posting videos can be easier said than done. While the videos need to remain professional, creating them doesn’t require hiring a video production team. Most smartphones today have high-quality video capabilities, making it easier than ever for dentists and their staff to create their own videos.

Dental marketing guru Fred Joyal recently wrote a blog on just this subject. In his blog he outlines everything dentists may want to know about shooting video for their dental practice.

Not sure what types of content to include in a video? Here are a few ideas:

  • Practice tour
  • Introduction of the dentist(s)
  • Answering frequently asked patient questions
  • Patient testimonials (be sure to get written consent first)

Video can be a great way to enhance your online dental marketing and engage both new and prospective patients. It can help you reach more patients and increase your visibility online.

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