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Dental Marketing: Essential SEO Tips for Your Practice

Posted by on Monday, January 26th, 2015

Did you know that a whopping 97% of consumers search for local businesses online? This includes your dental practice, so if patients are online, then dentists need to be too.

Building a website is one important step but it’s not the only way to create an online presence for your practice. After all, what good is being online if none of your patients can find you?

Having a dental marketing plan complete with an SEO (search engine optimization) strategy is what will help it make easier for patients to come across your website. A variety of factors all play a part in the SEO plan, such as:

  1. Modern website design
  2. On-site blog
  3. External links
  4. Online patient reviews
  5. Social media presence

Dentists should not expect to manage their SEO plans themselves, or even have someone on the team do so. Implementing and maintaining an SEO strategy is a full-time job, making this a perfect opportunity to outsource. There are many vendors available to dentists today that will handle the practice’s SEO, but be sure to work with a company that has a proven track record in the dental industry. And above all, if someone promises they will make your website appear on the top of Google’s search engine rankings, run away! There is simply no way of gaming the system.

Unfortunately there is no magic bullet for gaining visibility online. A multitude of factors play into a dentist’s online marketing strategy, and it’s the combination of these elements working together that what will ultimately help dentists win the SEO game. Consult with an expert like the folks at WPromote, WEOMedia or Sesame Communications if you need help with your practice’s SEO strategy.

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