Monday, January 12th, 2015
Are you considering implementing an online marketing plan for your practice in 2015? Or perhaps you are looking to spruce up your existing marketing? Whatever the case, it’s the perfect time to examine your marketing return on investment (ROI) for the past year, and make the necessary adjustments for the year to come.
If online marketing doesn’t play a major role in your overall plan, check out these statistics that just may change your mind:
THE IMPORTANCE OF A MODERN WEBSITE
- 139.1 million consumers utilize the Internet to seek healthcare information from healthcare sites on a monthly basis
- 74% of patients say having online access to info makes them more likely to stay with their doctor
- 40% of people will abandon a web page if it takes more than 3 seconds to load
ENGAGING IN SOCIAL MEDIA
- 73% of adults use a social networking site of some kind; 42% use multiple sites
- 76% of Americans on Facebook are women (often a key demographic for dentists!)
- Fastest growing demographic on Twitter is 55-64 year olds, up 79% from 2012
EARNING ONLINE PATIENT REVIEWS
- 97% of all consumers search for local businesses online
- 70% of respondents in a Sesame Communications survey say that online dentist reviews are just as important as a dentist’s professional credentials
THE POWER OF MOBILE
- 61% of patients will leave your site if it is not mobile friendly
- 86% of adults think a mobile website should be as good or better than the desktop website
- 57% of users will not recommend companies with poor mobile sites
The numbers don’t lie. Adopting an online strategy for your dental practice now can help make 2015 the most productive year yet.
Monday, November 17th, 2014
Here on the blog, we aim to keep our readers informed of the latest trends and tools available today. A recent article from Dental Compare showcases some of the best of the best when it comes to dental product innovations, all highlighted at this Fall’s ADA session in San Antonio.
With products ranging from digital xray systems, to prophy pastes to cloud-based software, there is no shortage of innovation when it comes to dentistry, which is very welcome news for both dentists and dental patients. Click here to read the full summary.
Did you attend the ADA session? What new products have you come across that have changed your dental practice for the better?
Tuesday, November 4th, 2014
There’s no denying that the recent recession hit the dental industry hard. It seems as though when patients are faced with tough financial times, their dental appointments are easy to forego. Even as the economy slowly starts to improve, many dentists are left wondering how to improve their patient flow and fill their schedules.
Sheri B Doniger, DDS wrote a recent blog for Dental Product Shopper titled The ‘New’ Cosmetic Dentistry explaining how general practitioners are expanding their services in order to reach more patients and get them back into the practice.
In the blog Dr. Doniger explains how offering whitening services may not be the full restorative work that the client needs, but at least it opens the lines of communication again between the dentist and the patient. Once they have the patient’s attention again, then they can begin the process of treatment planning for the future.
Do you find that the economy is still affecting your practice? What have you done to try to get patients back in the chair?
Monday, October 20th, 2014
Social media is certainly a hot trend in dental practice marketing today. Many dentists are familiar with at least one of the major sites from using them in their personal lives. Using social media as a marketing tool for your dental practice does require a different frame of mind.
Deciding which site or sites to engage on can seem a bit daunting. So which site would work best for your practice? Here’s a breakdown of the major sites for you to consider:
- Facebook: By far the most widely used social networking site today. Also very popular among moms, a common prospective demographic among dentists.
- Twitter: With 271 million users, Twitter is another social media powerhouse. Updates are limited to 140 characters or less, so Twitter is a great option for those who like to post frequent, brief updates.
- Google+: Google+ usage is smaller than the above two, but is growing steadily. Since it is owned by Google, having a profile on this site is especially advantageous for SEO reasons.
- LinkedIn: Primarily a professional networking site (as opposed to the above sites which are geared more towards patients), LinkedIn can be a great resource for dentists who are looking to expand their professional network among other healthcare providers.
Want more information on integrating social media into your dental practice marketing plan? Check out this helpful infographic from the online experts at We Are Social Media.
Monday, October 6th, 2014
Posting videos online is incredibly beneficial for dentists. Videos are more engaging – patients are more likely to watch a quick video than to read a long blog. Videos are more personal – patients are able to get a clearer impression of you through video than from reading text in a newsletter or your bio on your practice website.
Video is also a highly preferred medium by search engines. This means that building a library of videos online and sharing them across the dental practice website and social media profiles can help to boost your dental marketing and online visibility, making it easier for prospective patients to find you.
Creating and posting videos can be easier said than done. While the videos need to remain professional, creating them doesn’t require hiring a video production team. Most smartphones today have high-quality video capabilities, making it easier than ever for dentists and their staff to create their own videos.
Dental marketing guru Fred Joyal recently wrote a blog on just this subject. In his blog he outlines everything dentists may want to know about shooting video for their dental practice.
Not sure what types of content to include in a video? Here are a few ideas:
- Practice tour
- Introduction of the dentist(s)
- Answering frequently asked patient questions
- Patient testimonials (be sure to get written consent first)
Video can be a great way to enhance your online dental marketing and engage both new and prospective patients. It can help you reach more patients and increase your visibility online.
Monday, September 22nd, 2014
Technology in the dental practice is transforming the way dentists approach patient care, streamlining office processes and making patient communication easier than ever. When it comes to dental practice technology, it can seem as if there are so many new trends and tools, it is hard to determine which products are worth the investment for your practice.
The experts at Inside Dentistry recently came out with the 2014 Tech Issue, an annual guide to the most popular technological products on the market today. From the latest in digital imaging to intraoral scanning to advice on the challenges of going paperless, the 2014 Tech Issue has dentists covered.
Have you checked it out?
Tuesday, September 9th, 2014
For dentists, having an online presence is incredibly important. In fact, 97% of consumers go online when researching local businesses. When managing your online presence becomes just another item on the ever-growing to-do list, things can often fall by the wayside.
A name that is synonymous with online marketing is the Internet powerhouse Google. In the past, Google has offered multiple sites – often causing much confusion among dentists – such as Google+, Google Places, Google+ Local, to name just a few. All of the different maps, review sites and business listings made it very tedious for dentists to keep track of their online reputation, and often time consuming as well.
Luckily, Google has finally found a way to make it easier for dentists to manage their profiles. They have recently launched a new one-stop-shop for businesses: Google My Business. This new iteration finally brings all of the various Google components under one umbrella, creating a much simpler way of engaging online.
Dental Compare just published a very helpful article for dentists explaining not only what the new Google My Business has to offer, but also how dentists can tailor it for their individual practices as well as a few informative tips. A dentist’s online reputation is crucial today, and staying on top of the latest tools, including Google My Business, will help to keep your online strategy working most effective.
Rick B. on
Friday, May 16th, 2014
As with all the other fields of medicine, becoming a dentist is a noble profession. You’re making people’s lives better one bright tooth at a time. Just because you’ve dedicated your career to improving the lives of your patients doesn’t mean you aren’t also trying to create a successful business. Building a successful dental practice should be the goal of every dentist. In fact, the more successful you become the more you’ll have to give back to your community. It’s the perfect circle of dentistry. Before any of that can happen, you’ll need to reign in your overhead costs. This is often the “thorn in the side” of many a dental practice. However, with a proactive approach to the business of your practice you should be able to get those overhead costs right where they should be. To do that you have to lower expenses and increase productivity. Here are the “to-do” items you need to start incorporating today.
Can’t crunch numbers without this. Image Source: flickr user: Thunderchild7
Rick B. on
Wednesday, May 14th, 2014
Do you consider your dental practice a busy place? Perhaps this is a constant “buzz” about the place. The waiting room is always brimming with patients. The staff is scurrying about. Lab deliveries are a constant flow. With all that happening, you would think that your practice is operating at peak efficiency. However, a closer look might reveal that “busy” doesn’t always equate to productive. As you work through your patient load without a break, you might not be aware of all the details that are playing out in the rest of your office with regard to productivity.
Too often, a busy practice is really a frantic practice in disguise and when your staff is frantic mistakes are going to be made. It might be time to step back and take a full assessment of your practice to see what is specifically working and what isn’t working. To accomplish that task, you’ll want to consider the following red flags. If any of these issues are occurring in your dental practice it might be time to make adjustments.
Busy waiting room isn’t always a productive waiting room. Image Souce: flickr user: Tristan Bowersox
Rick B. on
Tuesday, May 13th, 2014
The moment you get your diploma from dental school, you’ll be thinking about setting up your own practice. That’s what you’ve studied for, right? Before taking the plunge, many dentists will partner up with an established practice. This is a smart way to learn the ropes while you’re learning your craft. However, there will come a time when you’re ready to make the break and start your own business. To make that transition a smooth one, you’ll want to consider the following factors.
Small town dental practice